I totally understand the importance of looking your best for some of life’s biggest moments including homecoming, prom and even your senior photos. Professional makeup can enhance your natural beauty and help to make you feel super confident for every occasion. That’s where Aesthetics Layne comes in! Located in Appleton, Aesthetics Layne specializes in high-end makeup application, skincare and beauty treatments designed to help you look and feel your best for these big life moments. Owner, Haley is so incredibly kind and has a passion for helping others feel beautiful. She tailors each look to your unique features and style and will make sure that you’re picture-perfect.
I had the chance to chat with the owner of Aesthetics Layne, Haley. Below you’ll find more details about the business, her makeup services, other beauty services and more!
Q&A with Haley of Aesthetics Layne in Appleton, WI
How did you get into the makeup industry? And how long have you been a makeup artist?
I was the friend who knew all things makeup. Whether it was from watching youtube tutorials to trying out new looks on myself in middle/high school, I was always learning and trying new makeup tricks! I professionally started doing makeup when I was in aesthetics school in 2021. During that time, I became a certified makeup artist and learned some of the most important tips you never think about as a non professional, for example sanitation. After graduating aesthetics school, I invested in an extensive makeup kit for my clients. I quickly started booking makeup services for weddings, high school dances, senior photos, etc. Since 2021, I have taken additional courses each year pertaining to different makeup trends, skin types, and ages.
What type of makeup application do you use for clients?
Although I prefer traditional makeup application techniques for most of my clients, I also offer airbrush makeup upon request. I prefer traditional techniques because I can better control how much product is applied on parts of the face. I love to do more of a natural look on most clients, and applying foundation and concealer in light layers is crucial for this look. Because of this, I tend to lean more towards traditional versus airbrush!
Do you have a favorite tool in your makeup kit that you can never, ever be without?
This isn’t necessarily a tool, but I cannot be without my disposables and isopropyl alcohol. Disposables such as lip applicators, cotton rounds, or mascara wands are a must-have in my makeup kit. Having disposables in my makeup kit ensures that I am sanitary with everything I do. If I was getting my makeup done by a professional, the last thing I’d want is to get an infection or an illness from sharing lipstick or mascara with every one of their past clients. Isopropyl alcohol is also key in sanitizing all powders and other products I use.
Do you specialize in a particular type of makeup style? And what is it about your style that sets you apart from other makeup artists?
I tend to lean towards a natural, effortless makeup look. I do offer soft glam, so more of a bold eye, but I prefer to accentuate my clients natural features that make them still feel like themselves. From being in different situations working with other artists, I can tell most of their style is doing the exact same look on everyone, despite their different features. I try to customize from client to client. For example, if someone has oily skin, I won’t use the same foundation on them compared to someone who has dry skin. Everyone’s features are different, and I love to accentuate their natural, God given features versus trying to make something appear that wasn’t naturally there in the first place!
Do you offer makeup services for homecoming, prom and senior photos? If so, when is the best time for clients to reach out and schedule their appointment with you?
Some of my favorite makeup looks have been on my high school clients! I absolutely offer homecoming, prom, and senior photo makeup! I can travel to their location (fees added depending on location), or they can come to my esthetics studio located near downtown Appleton, WI. I am all about booking in advance, as soon as you book your photography session with Ashley, reach out to me via my website, email, or by phone! We will come up with an appointment time, and I will be your go to for skincare prep questions, or advice on what look to go with for your session!
What other services do you offer at Aesthetics Layne?
Not only am I a certified makeup artist, but I am also a licensed esthetician! I offer customized skincare treatments, eyelash lift + tints, eyebrow laminations, facial waxing, and some body waxing! My studio is set up for relaxation, meaning, every service you receive (minus makeup), includes a heated bed, plush blankets, and a relaxing environment to destress in. We all need a little “me” time, especially being a teen adjusting to new realities, it is good to create good habits and take care of yourself.
What beauty advice would you give to women?
The biggest piece of advice I would say, is don’t over criticize yourself. The “flaws” you see on a day to day basis are most likely not as noticeable as you’d think. Heck, your biggest insecurity may be your loved one’s favorite part about you. The majority of my clients who walk into my studio are hyper aware of their “flaws” that I never would’ve noticed in the first place. A healthy mindset about how you look and feel in your own skin is crucial and is very attainable. Beginning each day with a simple skincare routine feels like a mini facial and is a little step towards a fresh new day ahead.
What beauty advice would you give to teens?
Everyone loves looking tan, trust me I get it. I was the same in high school. The majority of older clients I have wish they would have applied their sunscreen more often and avoided tanning. A great alternative to tanning beds and sun tanning is self tanning or airbrush tanning with a professional. 90% of a person’s wrinkles are caused by the sun’s rays, this doesn’t include hyperpigmentation or skin cancer . Reduce your exposure now to age more healthily and avoid future health problems!
How can clients get in contact with you?
If someone is considering a makeup application for their senior session, or has questions about any of the services I offer, I am easiest to contact via email. However, clients can also reach out on social media or by phone!
Instagram/FaceBook/TikTok: @Aestheticslayne
Email: aestheticslayne@gmail.com
Phone: 715-281-4353
Book Aesthetics Layne For All Your Professional Makeup Needs!
I hope you enjoyed getting to know Haley and Aesthetics Layne in Appleton, Wi. Haley is such a sweet soul and does an amazing job. She’s truly talented and incredible with what she does!
If you’re still searching for a senior photographer to capture gorgeous portraits of you during this major milestone, I would love to be considered! I’m all about having fun and creating images that feel and look natural. You can browse through my work on my seniors page or send me an email if you have any questions. I’d be happy to help!
Here are some other blogs you might enjoy:
Holiday Florist in Winneconne: Flowers for Prom & Senior Photos
Choose the Paine Art Center For Gorgeous Senior Photos
The Complete Senior Photo Guide for Lourdes Academy Oshkosh
5 Amazing Hair Salons in Appleton WI to Refresh Your Look
