Dancing Bear Sturgeon Bay | A Whimsically Fun Toy Store for Kids!

family of 3 sitting on a blanket in a field Dancing Bear Sturgeon Bay

Are you looking for a personality-filled brick-and-mortar toy store to shop for holidays, birthdays, and everything in between? Luckily we have a great local option in Dancing Bear in Sturgeon Bay

About Dancing Bear Sturgeon Bay

Dancing Bear is a wonderful whimsical toy store that offers a wide variety of products for all ages and has been around since 1994. This family-owned store is full of life and love and aims to give a unique in-store shopping experience.

Owner, Bonnie, works in the store with her husband, Dennis, who runs all of the behind-the-scenes tasks of the shop. Bonnie is only in a few days of the week, so she has a few store associates to help out (Terie, Paula, Anne, and Zeb) as well as her books and accounting manager, Cathy.

Dancing Bear can be found in the historic downtown Sturgeon Bay, right in the heart of Door County at 13 N. 3rd Ave. 

mom and son sitting in the grass with their foreheads together laughing Dancing Bear Sturgeon Bay


Dancing Bear offers a variety of items such as books, furnishings, gifts, toys, and so much more. 

A few sought-after brands they are proud to carry include collectibles such as: 

  • M.A. Hadley Pottery, 
  • Steiff Plush Toys, 
  • Brio, 
  • Lee Middleton Urick Dolls, and 
  • Many others! 

Dancing Bear carries quite a few books, stuffed animals, toys, and games in popular brands like Playmobil, Jellycat, Mindware, Fat Brain Toys, Hape, Melissa & Doug, Green Toys, Folkmanis, and Gund.

Dancing Bear also features products such as Good Earth Soaps and Solmate Socks (which offer a variety of baby, toddler, youth, and adult socks, scarves, and mittens) in their separate section of the store called the “Little Luxuries Room.”

The toy store certainly has a menagerie of great items perfect for gifts for kids, friends, or yourself. Dancing Bear also carries a few other products, not for humans, since they feature their furry friends at the store. You can grab a few pet items from Dancing Bear, including catnip, cat toys, cat and dog treats, and dog toys.

dad hugging his son in a field in Sturgeon Bay


Dancing Bear is a unique store that features a few weekly visitors, the two store dogs, Wizard and Geisha, who are excited to greet and interact with customers. The shop even has its own shop cats as well! What’s better than going into a toy boutique shop and being greeted by cute furry faces? Nothing!

Dancing Bear also hosts many events like game nights, trivia, and more. While they are a traditional toy store, you can view its catalog and products on its online website. Dancing Bear also offers curbside pickup, but they encourage you to come inside to get the full experience.

Dancing Bear Sturgeon Bay

Stopping in at Dancing Bear in Sturgeon Bay to meet Wizard, Geisha, and the kitties is absolutely a must. Don’t forget your American-made Solmate Socks and a sweet Jellycat on your way out!

Are you ready for more family content? Then click on the blog links below! While you’re here, view more of my family portfolio, and let’s chat about setting up your next session!

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