Visit Spot Clothing in Door County for a Style Refresh

high school girl in a blue and white striped dress sitting on a rocky beach and smiling for a blog post about Spot Clothing in Door County

It’s amazing how the right outfit can make you feel incredible! Like you’re unstoppable and can conquer the world. When looking for these powerful and stylish outfits, I highly recommend venturing to Spot Clothing in Door County. As a Door County photographer, I’m constantly recommending outfit ideas to my clients and I often send them to Spot Clothing in Door County. They have a unique selection that offers something for everyone.

This colorful boutique has all the essentials for refreshing your wardrobe. Not only do they have a wide variety of fashionable clothing including dresses, blouses, denim, etc, but they also carry outerwear and athletic clothing as well. Bonus, they’re also size inclusive! I absolutely love that they have something for all body types, sizes, ages and styles! Beyond clothing they also carry shoes, jewelry, hats and other fun accessories! You can literally redo your entire wardrobe by stopping at this one boutique haha.

I had the opportunity to chat with Spot Clothing Owner, Jennie. Below you’ll read more about the story behind the brand, what Spot has to offer, where to shop and so much more!

Q&A with Jennie of Spot Clothing in Door County

Can you please provide a short description of your business?

Spot is a fun filled women’s clothing and accessories shop that focuses on fun. Everything from the environment, the staff, the music and the merchandise. Life is too short to wear boring clothes. 

beautiful blonde high school senior kneeling next to flowers and playing with them as she smiles

Can you share a bit about what inspired Spot? Why did you decide to open a boutique in Door County?

Spot was born out a super quick daydream – the realization that I didn’t really shop for myself in Door County. Feeling there was a void to fill for fun and affordable clothing. It went from a daydream to a signed lease in less than six hours, and it’s been rolling at that pace ever since.

How would you describe the style of the clothing you carry at Spot?

I believe comfort is more important than anything when getting dressed – if you are comfortable, you can take on the world! We are in a resort area and I try to cover all the different styles and personalities when I buy for Spot. I also own Space (located underneath our Sister Bay location) the ’Not-So-Serious Home & Gift Shop’, as well as Sip and Spot Home (located in North Ephraim), so between all the shops, we have about 450 brands in house right now. Everyone is sure to find their next favorite.

What kind of experience do you aim to create for your customers when they visit your boutique?

Shopping is a treat and should feel like a lovely break from all that ‘real life’ throws at us. Everything from the colors, the music, to the friendly staff, should make you feel like you’re beyond welcome. Everyone works super hard for their money, and the fact that you’re even consider spending it with us makes you royalty in our eyes. Thank you. 

What is your favorite item you offer your customers?

I love the diversity we have a Spot, clothes should be fun and make you feel like you can do anything – one day you might want a sweet little sundress, and the next you want to kick butt in the most comfortable jeans and your favorite hoodie. We strive to fill all the many versions of you and your moods.

teenage girl in a white floral dress laughing as she holds a bouquet of flowers while walking by boutiques in Door County

What is one outfit staple all women should have in their wardrobe and why?

For sure great pair of jeans, and comfortable shoes. Both are a great base to pair with any kind of top and you are ready to go. We carry Judy Blue jeans and our entire staff is OBSESSED – they are so amazing. I also think every woman deserves  to own a dress that makes you feel beautiful, something that brings out your personality and makes you feel like the powerful woman that you are!

How can customers support your small business?

Spot has two year round locations – Sister Bay and Egg Harbor, and we have GIANT website that you can shop 24/7. You don’t have to spend money to support us or any small business – you can comment and share on all our Social Media platforms. We appreciate all the love.

How can customers get in touch with you?

Stop on in, call us, shop online, or email us at

Spot & Space Sister Bay – 10647 N Bay Shore Dr. 920-857-6862

Spot Egg Harbor – 7775 HWY 42, 920-857-0644

Sip & Spot Home – 10326 N Water St, 920-857-5602

Anything else you’d like readers to know?

We absolutely love being part of this amazing Door County community and love to see all our regulars as well as making new friends every year – thank you so much for your continued support. See you at Spot.

Visit Spot Clothing in Door County For All Your Outfit Needs!

One of my favorite parts about visiting Door County is stopping in at the local shops. Every visit I must stop at Spot Clothing in Door County! It’s really a great local gem and you’ll definitely find plenty of incredible clothing options and other fun treasures while visiting. Your outfits are an expression of who you are. It’s important to find unique clothing that matches your unique personality. And nothing is more unique than finding one of kind options while visiting the one and only Door County haha.

As a senior and maternity photographer, I’m all about having fun and celebrating life’s biggest moments. Are you searching for a photographer? If so, I’d love to assist you! Send me a message and let’s start planning your dream session!


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